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brand linkage love

brand linkage

Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun the degree to which the consumer understands a commercial’s message is for a specific brand of product rather than the product category.

Etymologies

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cross-references (12)

Cross-references

  1. Picture Sorts
  2. advertising
  3. advertising research
  4. brand image
  5. brand stretch
  6. branding
  7. branding moment
  8. copy testing
  9. global advertising
  10. integrated marketing communicatinos
  11. market research
  12. marketing

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